Your online presence is often your first opportunity to engage with customers. Whether through a search engine result, an online advertisement, or a social media feed, customers have several touch points through which to interact with your organization or business.
We ensure that these services are optimized for desktop, tablet, and mobile use across both iOS and Android platforms.
Search Engine Optimization (SEO)
Millions of websites already exist on the world wide web. How do you make sure users find yours?
Search engines are constantly updating their algorithms to provide the most relevant results to a user's search input. Why? Because a user rarely goes past the first page of results, and that's if they even get past the first five listed. Therefore, it is increasingly important for a website to be listed as high on that first page as possible. SEO does just that.
Whether you want a website audit accompanied by a list of SEO suggestions or a full SEO implementation, we can improve your search rankings.
Pay-Per-Click (PPC) Advertising
Pay-per-click has its benefits and drawbacks, and we are more than happy to discuss them with you. It is exactly as it sounds: for each click on your advertisement, you pay a set amount. Not to be confused with impressions, the user must actually click through to your site for you to be charged; their seeing your ad does not charge you anything.
We can help you choose keywords based upon your target audience and/or your competitors' choices. We can also run the campaign for you and strategize ways for you to convert those visits to your site.
Social Media Advertising
The reasons behind why you want to advertise on social media will largely influence the ad spend, design, and targeting. Do you want to build awareness? Generate more followers? Highlight an upcoming event? Engage with your current followers? All of the above?
Those responses inform the approach and strategy for your social media advertising. We have experience with all the major platforms - Facebook, Instagram, Twitter, LinkedIn, Snapchat - and if your preferred platform isn’t listed here, let us know! Chances are, we’ve worked with it in the past.
Capitalizing on your email list is one of the easiest ways to engage with an already captive audience. Keeping that audience captivated, however, is another issue altogether.
At Presidio, we help you build and retain your audience by managing your email list, creating engaging emails, and optimizing emails for desktop and mobile viewing.